today’s inspiration_Generate_DACH showroom_Paris Fashion Week_Paris_France

When you see there's no air

Then you notice that you can't breathe

There is no need to pretend

No need for innocence 

“Innocence can imply lesser experience in either a relative view to social peers, or by an absolute comparison to a more common normative scale. In contrast to ignorance, it is generally viewed as a positive term, connoting an optimistic view of the world, in particular one where the lack of knowledge stems from a lack of wrongdoing, whereas greater knowledge comes from doing wrong.” 

So what is it about when you generate new businessess ? Experience or innocence ?