Bénî invents a new way to feel great. With impeccable cutting, perfect styling and the finest fibers of the softest knitted wool – le Mérino Absolu – Bénî creates beautiful, noble and durable basic pieces for every day. The sublime natural qualities (thermoregulation, ventilation, fast drying, anti-odor) of the absolute merino wool bring total comfort, supreme lightness and double softness never felt before. Their irresistible fabrics are not only dyed, spun and knitted in Italy, in the only wool mill in the world with EMAS environmental certification, but also those who give their wool to Bénî are raised at the foot of the New Zealand Alps, on farms certified ZQ Merino.

Inevitably, we love to wear them again and again … thank you Bénî for innovating this double sweet invention … it makes all the difference.

#brand identity #communication strategy



AirFrance magazine juillet