today’s inspiration_Austrian Fashion Association_AFA showroom_Studio Saint Maur_Paris_France
Experience experiment …
For many seasons the Austrian Fashion Association, an information, coordination and service point at the interface between fashion, business and culture, organises the AFA Showroom twice a year in the heart of the French capital. It is a result of many years of expertise and deep understanding of the international fashion industry. The AFA gives international retailers and press the opportunity to get introduced to a curated selection of promising Austrian and international fashion, lifestyle and accessory design labels.
During this menswear SS 2024 PFW the opening event of the Austrian Fashion Association showroom took place not only in a new location, but also invited professionals and press to experiment a performance and sound “made in Austria”. It supposedly paid tribute to something we do in order to see the results, see if it will work out or not, rather than referring to something that happens to us, or to someone’s previous activity in an area. This inevitable need to experiment in order to be capable to create a breading ground for the development of creativity is crucial to fashion, business and culture facing the economic ambitions of today. The opening event was organized in collaboration with the PW Magazine.
Merci Camille 🌟
https://www.austrianfashionassociation.at/home.html
JLS 